Royalefam is the design company behind the SBTG brand of sneakers. Our uniquely handcrafted SBTG custom sneakers take the art of D.I.Y to new levels. The production of every shoe is an uncompromisingly personal, and often painstaking process. We take utmost pride in our craft and ensure strict levels of quality control as well as good customer service at all times.
Made for the discerning sneaker connoisseur, our products are the result of pure passion for design and for life as defined by Royalefam's brand motto: "Evolve Beyond". Royalefam's full portfolio of services includes freelance apparel and footwear design, corporate identity and logo design, and design consulting for brands. For more information contact: info@royalefam.com UEN: 200920255C | SBTG was created in 2003 by Singaporean artist Mark Ong. Fuelled by his need to create a new look of sneakers, Mark started his career as a hobby sneaker painter, working out of his parents' kitchen. His first claim to fame came after he won a sneaker customizing competition on the Nike Talk Forum. His winning submission gained massive attention from the sneaker industry, and SBTG instantly became a name synonymous with the art of sneaker customization. Since then, SBTG has been invited to commission designs for sneaker industry giants like Nike, DC shoes and New Balance. The most notable was 2006's Asia-exclusive release of the Nike SBTG SB Dunk which drew overnight crowds region wide and sold out within an hour of launch in every country it sold in. SBTG sneaker customs have attracted the likes of Kobe Bryant, Mike Shinoda and Joe Hahn of Linkin Park, James Lavelle, and Q-tip just to name a few. |
